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We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey
We wanted to get people of the suburbs who don't take Applebee's as serious to see Applebee's for the pleasant surprise it really is. It's so good, it isn't even funny.
AD: Steph Karsten
CW: Hannah Lenkey
Radically Real
The inherent bias in the makeup industry might go unnoticed until you take a closer look into “nude” shades and its use for certain skin tones. But all skin is nude skin.
My Role: CW
OOH
Social Activation
Fenty will generate new shades by encouraging Instagram users to submit photos of their faces with #RadicallyReal
Submissions to #radicallyreal on Instagram
Once users share their #radicallyreal skin, Fenty matches and creates new shades from the users' skintones and sends it to them.
And a digital board in the city will project the new Nude Collection, as users are adding their own shade in.
Fenty hits headlines for becoming a distributor of people’s nudes.
AD: Geena Montes-Sabino
CW: Taylor Martin
Photographers: Shelby Singletary and Alex Pinzon
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